Starting today, Tata Play is de-packaging Sony Pictures Network (SPN) channels from its Tata Play curated packs and accordingly adjusting monthly charges
Subscribers who wish to continue watching these channels can easily reinstate them by giving a missed call on the number stated on the channel
“We at Tata Play have always prioritised customers while designing our processes. Our analysis, supported by BARC data, reveals that most subscribers have 4 or more times the number of channels than they actively watch. Due to lack of return path data, it is not possible to track who’s watching and who’s not. Consequently, we are streamlining channel packs by removing less-watched channels and adjusting monthly charges accordingly. Subscribers who wish to watch these channels can easily reinstate any of these removed channels by giving a missed call. We anticipate that at least 75% of customers whose packs have been modified will benefit from the reduced charges." - Mr. Harit Nagpal, MD and CEO, Tata Play