Chandigarh : Bollywood’s favourite singer, AseesKaur with Akhtar Brothers, Sahil and ShehnazAkhtar released a catchy Punjabi pop song ‘Easy Na Lai’ on Hyundai Spotlight. This song has crossed 6 million+ views on YouTube since its release and has been receiving positive engagement on the music video.
Asees who had heard the brothers sing before, felt that more people in the country needed to hear the talented brother duo. Hyundai Spotlight an enabling platform that is dedicated to budding talent in the country for their second release brings together established musician AseesKaur with brother duo - Akhtar Brothers.
Sung by AseesKaur, Sahil&ShehnazAkhtar with dazzling lyrics by Gagan Deep, the song has surpassed 18k+ reels on Instagram in just two weeks. The video was shot in Punjab and stars the singers themselves, who put on an outstanding performance. The song is about a lively and entertaining conversation between a girl and a boy who are seen having a bittersweet conversation. The song eloquently captures the core of a couple's relationship.
AseesKaur is the third most streamed female artist on Spotify in India. Through hard work, dedication, and persistence, Asees is today one of the most successful artists on streaming platforms. And has more than 10 billion views and ad plays to her name. Whereas the Akhtar brothers are the new fresh voice out of Punjab who are all set to make their mark in the Indian music industry.
PreetiNayyar VP new business and brand partnerships, UMG India and South Asia said, “We are happy to bring forward this versatile collaboration of Asees with fresh but very talented Akhtar Brothers in partnership with Hyundai Spotlight. Through Hyundai Spotlight, we’re committed to letting the talent shine, while encouraging their growth. By bringing together artists of different genres and regions, the platform ‘Hyundai Spotlight’ continues in its endeavour to discover fresh talent and initiate creative collaborations that will give artists exposure in the Indian music industry”
Commenting on Hyundai Spotlight’s second release, Mr.TarunGarg, Director (Sales, Marketing and Service), Hyundai Motor India Ltd., said, “Our association with Universal Music Group is a step further in creating a unique platform that promotes musical brilliance coming from young and budding stars. Following the successful launch and viewership of our debut song, ‘DhoondeinSitaare’, Hyundai Spotlight now releases its second song, "Easy Na Lai," a Punjabi song based on a couple’s journey of togetherness. The song, beautifully executed by popular Bollywood playback singers AseesKaur and Akhtar Brothers serves as an inspiration to young and undiscovered talent across the country. Hyundai Spotlight connects and engages young India, as we go ‘Beyond Mobility’ to bring sheer joy to music enthusiasts.”
On releasing a song on Hyundai Spotlight, AseesKaur said, “Easy Na Lai is my first song with Sahil and Shehnaz and the boys have worked diligently and have done a fabulous work. They are super talented and have great potential. It was fun working with them on this song and I wish them all the very best for their musical journey. Hyundai spotlight is an amazing platform for upcoming talent that gives much needed exposure for growing artists.”